The US gambling market continue to heat up with the arrival of a new entrant, PlayUp. With an HQ in Sydney, Australia, Play Up has carved a reputation for itself for providing high end gambling products for online casinos around the world.
It therefore came as no surprise that the tech giant secured market access into Colorado, making its way into the market later this year. Colorado will serve as the first US market for Play Up but the company has set sights on entering many more states in the future.
For us Kiwis, PlayUp is a familiar name with its products live not only in New Zealand but also other regions including India and neighbouring Australia.
PlayUp not only covers sports betting but offers its services to the ever growing Daily Fantasy Sports (DFS) and eSports. The company has managed to amass a sizeable database of customers in Australia to the tune of 300,000. It is for this very reason that the company has decided to make a move to the much larger and potentially more lucrative US market.
PlayUp was quick to set up its American HQ in the state of Nevada earlier this year to aid with the expansion.
PlayUp CEO, Dr Laila Mintas had the following to say”
“We are very excited to have partnered with Bull Durham Casino. Bull Durham is always looking for new ways to engage their local audience with their great products and social events. We are very happy to add online sports betting to those services to entertain the Colorado sports fans.”
Bull Durham casino CEO, Doug James was equally excited “I am proud to announce that Bull Durham Casino will partner with Australian owned sports betting company PlayUp. We are eager to commence offering online sports betting as well as other innovative online products that PlayUp can offer to our players at Bull Durham Casino, and all Coloradans interested in using the newest technology available in sports betting.”
Dr Laila Mintas added: “We selected Colorado as the first US state to enter as we believe it has great potential, with a population of almost 6 million people that traditionally love sports. The Sports Betting market in Colorado has a potential market size of $300 million USD. As we are an online-only brand, our products are very scalable, especially in times of social distancing.”